Sporting Crypto Podcast

🎙️ S2. Ep. 1: Momentum: The ATP Tour’s Digital Collectible Experience

Episode Summary

In S2 Ep. 1 of the Sporting Crypto Podcast, we talk to Mark Epps and Tareq Nazlawy about their collaboration on Momentum; an 8-day digital collection experience during the Nitto ATP Finals.

Episode Notes

The Sporting Crypto Podcast is back!

What better way to kick season 2 off than being joined by:

• Mark Epps, Director Comms & Web3 @ ATP Tour

• Tareq Nazlawy, CEO & Co-Founder of Trace

We discussed their collaboration on Momentum - an 8-day digital collectible experience during the Nitto ATP finals in Turin.

The results were pretty awesome:

• 75,000 fans participated

• 750,000 collectibles claimed

• 33% of fans didn’t miss a single claim during the 8-day tournament

Timstamps

• 04:17 What is Trace?
• 05:32 Leveraging fans
• 08:49 What is Momentum?
• 17:08 Was there any trepidation proposing the Momentum project?
• 21:49 Sponsorship & direct-to-consumer monetization
• 26:56 Escape velocity & long-term fan experience
• 31:32 What would you have done differenty?
• 37:04 Linking e-commerce with credentials
• 40:10 Where were you most surprised about the attribution?
• 45:08 What would the next project look like?
• 47:36 Where do you see the biggest potential value add for sports & Web3?
• 52:38 Are we on an accelerated adoption curve?

Disclaimers

This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified.

The contents of this newsletter should not be used in any public or private domain without the express permission of the author.

The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author.

Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings.

It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.